Download E-books The Fortune Cookie Principle: The 20 keys to a great brand story and why your business needs one. PDF

By Bernadette Jiwa

"This can be the following ebook you learn. pressing, leveraged and worthy, it's going to swap your small business like not anything else." SETH GODIN —Author The Icarus Deception

It's no longer how solid you're. it truly is how good you inform your story.

Big organizations may have large advertising and ads budgets yet you’ve bought a narrative. Your model tale is not only what you inform humans. it is what they think approximately you in keeping with the signs your model sends. 'The Fortune Cookie precept' is a model construction framework and verbal exchange method which include 20 keys that allow you to commence telling your brand’s tale from the interior out. It’s the root upon that you could differentiate your model and make emotional connections with the type of consumers and shoppers you need to serve.

The so much profitable manufacturers on this planet don’t behave like commodities and neither in the event you. a very good model tale will make you stand out, elevate model understanding, create buyer loyalty and gear gains. isn't really it time to gave your consumers a narrative to inform? 'The Fortune Cookie precept' will exhibit you how.


"It's really easy to overcomplicate what nice manufacturers and new companies have to do to resonate with their shoppers. the straightforward questions requested during this e-book assist you to de-mystify that strategy. It encourages you to imagine past what you do to why you do it and why that concerns in your buyers. Had this been to be had while i used to be using revenues and advertising and marketing functions in my prior company lifestyles at Cadbury Schweppes, this could were prompt studying. Now i am an entrepreneur I easily follow those ideas each day."

Wendy Wilson Bett—Co-Founder Peter's Yard

"Yes, you would like an outstanding product, yet and not using a compelling tale, good fortune is inconceivable. The 'Fortune Cookie precept' is an easy-to-read consultant that might support any marketer or company proprietor start to ask the appropriate questions on the tales they inform. Bernadette comprises dozens of examples and inquiries to get your storytelling send within the correct order. let's accept it...telling compelling tales to draw and hold consumers isn't effortless. such a lot model dealers will not be nice storytellers. This publication provide you with a brand new viewpoint in your advertising, and assist you movement from speaking approximately your self to conversing approximately issues your consumers truly care approximately. Then, and merely then, will your advertising and marketing truly paintings in trendy consumer-led economy."

Joe Pulizzi—Founder content material advertising Institute

"The knowledge during this publication is healthier than any fortune. learn and apply!"

Chris Guillebeau—Author $100 Startup

“This publication is an idea. Bernadette ignites real-world adventure with a real ardour for aiding companies circulate to the subsequent level.”

Mark Schaefer—Author go back on Influence

"Full of inspiring tales approximately what makes companies particular (and winning) in modern supersaturated markets."

David Airey —Author paintings For cash, layout For Love.

“If you are anyone who cares approximately why you do what you do and the way you do it, this publication is for you.”

Tina Roth Eisenberg—Founder of Tattly

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